Blink & Beyond

Blink and Beyond is a cosmic-inspired beauty brand that blends astrology with self-expression. Through zodiac-themed faux mink lashes and personalized astrological insights, the brand empowers individuals to discover and embrace their eternal beauty—beyond societal expectations.

To design and develop a fast, visually captivating, and emotionally engaging e-commerce website for Blink and Beyond that reflects the brand’s unique fusion of astrology and beauty while offering a seamless user experience across devices..

• User Experience (UX) Design: Crafted an intuitive layout that guides users through discovering their zodiac lash match, learning about their signs, and checking out with ease—without needing to create an account.

• Visual Design: Used celestial themes, soft gradients, and symbolic iconography to reflect the brand’s cosmic identity while maintaining a clean, modern aesthetic.

• Performance Optimization: Minified and inlined critical CSS, optimized images, and deferred non-essential assets to ensure fast load times—even on slow connections.

• Mobile-First Development: Prioritized responsive design and optimized Largest Contentful Paint (LCP) performance for mobile devices.

• Integrations: Integrated WooCommerce for e-commerce, Fluent Forms for lead capture, and Omnisend via Bit Integrations for automated email flows.

• Security and Accessibility: Implemented CAPTCHA, guest-only checkouts, and fraud protection while ensuring forms and navigation remained accessible.

• Achieved a mobile load time of ~5 seconds on a 1 Mbps connection, with continued improvements planned.

• Delivered a branded shopping experience that blends emotional storytelling with functional performance.

• Enabled smooth browsing and checkout across desktop and mobile without requiring user accounts.

• Positioned the website for scalable growth with optimized performance, user trust, and aesthetic appeal.